Responsive Website Design

Responsive Website Design & Development

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: different designs for different mobiles with friendly screen resolutions. So as per the clients need we accommodate and give the solution of this by using this newer slant of RWD.

Responsive web design (RWD) is a methodology to web design intended to crafting sites by providing an optimal viewing and interaction experience, easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablet and to mobile phones.

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. So not to suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another we create and develop Responsive Web design.

What is Responsive Website Design?

Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. More precisely, the concept allows for an advanced 4 column layout 1292 pixels wide, on a 1025 pixel width screen, that auto-simplifies into 2 columns. Also, it suitably fixes on the smart phone and computer tablet screen. This particular designing technique we call “responsive design”.


It is the approach suggesting that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Why should we use Responsive Website Design?

Recently, an emergent discipline called “responsive architecture” has begun asking how physical spaces can respond to the presence of people passing through them. Through a combination of embedded robotics and tensile materials, architects are experimenting with art installations and wall structures that bend, flex, and expand as crowds approach them.

We can expand this into three main reasons…….
  • Rapidly growing mobile usage
  • Efficient in terms of both time and cost
  • Best practice for ranking high in mobile search results

Rapidly growing mobile usage:

For more than a decade, as the desktop/laptop era of computing took hold, the rapid advance of the mobile era threatens a whole new level of upheaval, as both the costs and technological challenges of keeping up in the swiftly evolving ecosystem multiply. The shift to mobile, for example, is making news an ever-more expensive arena in which to operate. For most publications, advertising on the Web has generated only a fraction of the revenue print or television advertising once earned, and mobile ads are bringing in only a fraction of what Web ads make.

The rapid growth of mobile is a key factor driving the move to digital news. Indeed, the proliferation of devices is giving rise to a new multiplatform news consumer, one who accesses news through a combination of different devices and traditional sources. That effect seems to be stronger among older mobile news users than younger ones.

As the number of people who own and use cell phones continues to grow, the mobile application industry will grow tremendously to match demand and keep up with ever-evolving technologies.

Trends in mobile application development indicate a strong focus on the :
  • Social networking – fastest growing mobile application category
  • Context-aware marketing – will improve user application experience
  • Mobile search – Product and price comparison for consumer products
  • Assisting to match the specifications to the individual project
  • Mobile commerce – Will help streamline consumer shopping experience
  • Object recognition – Increase in sensor and processing capabilities
  • Mobile payment systems will be near field communications enabled

Efficient in terms of both time and cost

In this fastest speed computing and mobile era time is money. So to emerge rapidly in the market and to stay a hold; cost and time both are given the same importance. This can be done by responsive web design. As it’s the cost and time cutting supportive media it provides an easy response to the user as they can use it wherever and whenever they wanted and with their suitable technology dependence.

Best practice for ranking high in mobile search results

Responsive web design is not just a matter of squeezing and stretching. It’s about delivering one website countless ways depending on the width of the screen. What to add? What to remove? How to prioritize what’s most important? What are the implications for search rankings? And how do you do all of that with just one code base? It truly takes an expert to responsively code a website which are we practicing to serve our client by providing reasonable best solutions. This is a single, dynamic version of website to both desktop and mobile visitors, to make it easier for search engines to identify and dish up the matter.